Sponsorship
“Pushing the boundaries Authentically”
Harnessing the Power of
Positive Brand Association
From the Roman Gladiators performing in the Colosseum from 105 BCE, to the violinist John Banister performing to the first paying audiences in 1672, to the awe inspiring Summer/Winter Olympic and Paralympic Games, our innate human desire to come together to enjoy live performances is woven into the human experience.
At Rangel & Partners, it is our unwavering belief that this age long “coming together” provides brands with an unparalleled opportunity to harness the power of positive brand association.
Working collaboratively with ambitious brands, our expertise in (live) audience impact, consumer insights, brand activation and measurement, allow us to drive sponsorship that delivers tangible return on investment (ROI).
SVP, IMG
Stars On Ice 2025
Stars on Ice is the world’s premier figure skating show, headlined by the very best championship skating has to offer. THIRTY-NINE successful years, over 1,600 live shows, 5MM+ live audience, 15MM+ TV audience. The public demand has never been stronger! Responsible for brokering sponsorship across the Canadian, USA and Japan national tours.
Stakeholders: IMG, Skate Canada, CBC
Delivered audience: 1.1MM (live + CBC prime time)
FIFA World Cups / UEFA Championships
The Fanmeile Berlin is the world’s largest public viewing venue. Since 2006 our senior consultants have been responsible for brokering major brand partnerships across multiple events, including four FIFA World Cups and three UEFA European Football Championships.
Stakeholders: City of Berlin, FIFA, UEFA, DFB
Delivered audience: 3.4MM – 6.4MM (live)
Super Bowl LV Experience
Responsible for brokering sponsors to Tampa Bay55 Live! A five-and-a-half-hour live broadcast from the Julian B. Lane Riverfront Park, Tampa Bay, Florida on Super Bowl LV Sunday. Lead sportscaster: EMMY Lifetime Achievement Award winner, Leslie Visser.
Stakeholders: NFL, Tampa Bay Superbowl LV Host Committee / Tampa Sports & Film Commission
Delivered audience: 2.85 MM (live and stream)
Nitro Circus Live Tour / Nitro World Games
One of the world’s greatest live action shows designed around pushing the boundaries in core action sports disciplines.
Responsible for securing and nurturing sponsorship across the NA, ANZ and EU live tours + World Games. The North American properties include multiple televised broadcast assets across NBC.
Stakeholders: Nitro Circus Media Productions, NBC
Delivered audiences: 900K – 2.3MM (live shows + NBC)
