Sponsorship

“Pushing the boundaries Authentically”

Harnessing the Power of
Positive Brand Association

From the Roman Gladiators performing in the Colosseum (105 BCE), to the violinist John Banister performing to the first paying audiences in 1672, to the awe inspiring Summer/Winter Olympics and Paralympic Games, our innate human desire to come together to enjoy live performances is woven into the human experience.

At Rangel & Partners, it is our unwavering belief that this age long “coming together” provides brands with an unparalleled opportunity to harness the power of positive brand association.

Working collaboratively with ambitious brands, our expertise in (live) audience impact, consumer insights, brand activation and measurement, allow us to drive sponsorship that delivers tangible return on investment (ROI).

Rangel & Partners share our passion and belief in the value of the sport of figure skating. As some of our “Stars On Ice” skaters return from competing and medaling in Milan, we are working collaboratively with like-minded brands, ensuring a clear sponsorship roadmap across our 2026 and 2027 Tours.

Stars On Ice 2026 - Post Winter Olympic Tours

Stars on Ice is the world’s premier figure skating show, headlined by the best figure skaters in the world. Thirty-eight successful years, over 1,600 live shows, 5MM+ live audience, 15MM+ TV audience.

With the huge success of our skaters at the Winter Olympics in Milano Cortina, the public demand has never been stronger to catch a glimpse of these amazing olympic gold medalists!

We are responsible for brokering sponsorship across the USA, Canada and Japan national tours.

Stakeholders: Endeavor IMG, US Figure Skating, Skate Canada, CBC

FIFA World Cups / UEFA Championships

The Fanmeile Berlin is the world’s largest public viewing venue. Since 2006 our senior consultants have been responsible for brokering major brand partnerships across multiple events, including four FIFA World Cups and three UEFA European Football Championships.

Stakeholders: City of Berlin, FIFA, UEFA, DFB
Delivered audience: 3.4MM – 6.4MM (live)

Super Bowl LV Experience

Responsible for brokering sponsors to Tampa Bay55 Live! A five-and-a-half-hour live broadcast from the Julian B. Lane Riverfront Park, Tampa Bay, Florida on Super Bowl LV Sunday. Lead sportscaster: EMMY Lifetime Achievement Award winner, Leslie Visser.

Stakeholders: NFL, Tampa Bay Superbowl LV Host Committee / Tampa Sports & Film Commission
Delivered audience: 2.85 MM (live and stream)

Nitro Circus Live Tour / Nitro World Games

One of the world’s greatest live action shows designed around pushing the boundaries in core action sports disciplines.

Responsible for securing and nurturing sponsorship across the NA, ANZ and EU live tours + World Games. The North American properties include multiple televised broadcast assets across NBC.

Stakeholders: Nitro Circus Media Productions, NBC
Delivered audiences: 900K – 2.3MM (live shows + NBC)